The Galloway and Egg Harbor township police departments are among those that will be cracking down on distracted drivers as part of a new national campaign.

Beginning today and running through April 21, the initiative will target motorists who engage in behaviors such as talking on hand-held cell phones and sending text messages while driving.

The slogan of the national campaign is UDrive. UText. UPay.

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Using a hand-held cell phone or texting while driving is illegal in New Jersey, but the practice appears to be widespread.

In a 2013 survey conducted by the Fairleigh Dickinson University Public Mind Poll for the Division of Highway Traffic Safety, 72 percent of respondents said they “very often” see people driving and talking on a hand-held cell phone; 40 percent of respondents said they “very often” see drivers texting.

April is National Distracted Driving Month.

The campaign is modeled after similar successful high visibility enforcement campaigns such as Click It or Ticket and Drive Sober or Get Pulled Over.

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