Beach concert announcement has A.C. tickled Pink

{child_byline}MAXWELL REIL & ERIN SERPICO

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ATLANTIC CITY — Three-time Grammy award winner Pink will perform on the resort’s beach in July.

The 37-year-old singer is the first announced act in a highly anticipated concert series expected to draw tens of thousands of visitors to the city on a summer weekday.

Pink is scheduled to take the stage Wednesday, July 12, as part of the 2017 Atlantic City BeachFest Concert Series, presented by Live Nation along with the Casino Reinvestment Development Authority and the city.

The concert will be the singer’s only East Coast performance of the season, according to a statement from Live Nation. And, according to her website, it is one of only a few dates the artist has scheduled in North America.

“Pink puts on one of the most exciting and powerful live shows in the industry,” Geoff Gordon, Live Nation Philadelphia regional president, said in a statement.

Tickets will go on sale May 5 through ticketmaster.com.

No further concerts have been announced for the series, but more will be coming, according to Live Nation.

CRDA Executive Director Chris Howard said the agency and Live Nation are in advanced talks.

“I think we’re pretty close to more announcements. Nothing I can share at the moment (but) there’s definitely more on the way,” Howard said.

One point of the concert being on a Wednesday was to bring a midweek crowd into Atlantic City, Howard said.

“Our efforts have always been to extend the weekend or draw midweek visitation to the city,” Howard said.

The concert could cause the city’s hotel occupancy rate to swell to that of a weekend, according to Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Stockton University.

The total occupancy rate for both gaming and nongaming hotels in Atlantic City is between 85 percent and 86 percent on a Wednesday in July. Pandit believes it could reach closer to 100 percent for the Pink concert.

“I think it’s definitely going to augment occupancy to a sell-out level,” Pandit said.

Pandit said Pink averaged between 15,000 to 20,000 attendees during her 2013 “The Truth About Love” tour. Billboard Magazine named it the third best-selling tour of 2013.

Pink has had 14 singles in the Top 10 of Billboard’s Hot 100 chart. Among her most popular singles are “Just Give Me a Reason” and “Sober.”

The Atlantic City Beach Concert Series has previously featured performances by Maroon 5, Zac Brown Band and the Jimmy Buffett & The Coral Reefer Band.

The shows are part of a three-year, $6 million agreement with the CRDA that requires Live Nation to bring at least six beach concerts or events that attract 30,000 attendees or more to Atlantic City during this summer and next summer.

Live Nation said about 20,000 tickets to the Zac Brown Band concert were sold or given out last year, while 25,000 people were estimated at the Jimmy Buffet show in mid-August.

However, Florida Georgia Line and Blink 182 concerts were cancelled for Labor Day weekend last year due to Tropical Storm Hermine. A final, smaller concert on Sept. 22 featuring Bell Biv Devoe and En Vogue capped off the series.

It was the only R&B show in last year’s concert series.

City Council President Marty Small said he is excited to have Pink perform, but hopes more urban acts such as Bell Biv Devoe and En Vogue can grace Atlantic City’s beach this summer.

“Listen, anything that will bring people to Atlantic City is a win. However, it is very important that we diversify our entertainment portfolio and we look forward to bringing in A-list urban acts as well,” Small said.

Small wouldn’t get specific about particular acts, but said the opportunity is there.

“Live Nation is the greatest entertainment company in the world, and through the CRDA they have the resources to put these concerts on. There’s no one that Live Nation can think of that they can’t get,” Small said.

More than 100,000 people combined showed up for the Blake Shelton and Lady Antebellum shows in 2014, and another 80,000 attended the Maroon 5 and Rascal Flatts concert in 2015.

“Efforts by the Christie administration to reinvigorate Atlantic City’s economy are paying off by attracting top acts to the city, such as a superstar like Pink,” the CRDA’s Howard said in a statement.

A two-day food truck and country music festival is also scheduled for Bader Field Sept. 30 and Oct. 1. Country music acts such as Dan and Shay, Chase Rice and the Eli Young Band will headline the show with another 17 artists.

“Atlantic City is the leading shore town bringing exciting concerts to the beach,” Atlantic City Mayor Don Guardian said in a statement. “We are very excited that Live Nation will be bringing Pink to Atlantic City.”

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: 609-272-7239 eserpico@pressofac.com

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Covering breaking news for The Press of Atlantic City since September 2016. Graduate of the University of Maryland, Central Jersey native.

I’ve written for multiple publications including Levittown Now, Passyunk Post, Philadelphia Neighborhoods,Temple News and JUMP Magazine. I’ve covered arts, entertainment, business, music, sports and local government. Experienced in videography.

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