Want to know a thing or two about Atlantic City? Kathleen Rizzo thinks you should talk to her.
Her street, North New Hampshire Avenue: “It’s kind of like a hidden secret no one knows about.”
Secret spots? “The Steel Pier has a little tiki bar at the very end. It’s so cool but nobody knows it’s there.”
Tourist must-sees? “The Irish Pub, White House Sub Shop and Angelo’s Fairmount Tavern.”
Rizzo, 35, was one of a dozen people who tried out Friday afternoon for a gig on the Atlantic City Alliance’s “Do Crew.” If selected for one of the half-dozen positions, she would essentially be one of the resort’s ambassadors throughout the summer, promoting resort events through social media while attending others.
“I know a lot of people don’t believe in it (Atlantic City), but I do, so I said ‘Why not’” apply, Rizzo said.
This is the second year the alliance, a marketing and promotions nonprofit funded by casinos, has sought promotional help. This year, Eric Cortes, the alliance’s social media manager, said applicants will be expected to bring their virtual friends along to the party.
Ideally, Cortes, 29, of Absecon, said candidates will be intimately familiar with Atlantic City and have between 2,000 and 5,000 Facebook friends or 11,000 to 20,000 fans and between 400 and 500 Twitter followers. Using video and other visuals, he said, “part of the goal is to get the Do Crew out networking and spreading the A.C. love.”
Candidates also have to be 21 or older, have their own transportation and be available nights and weekends.
The biggest goal, Cortes said, is to change the wrong perception that Hurricane Sandy obliterated the entire Boardwalk.
Members of the Do Crew will be paid $11 an hour to work four to five hours, three to four days a week, between mid-April and the end of August, Cortes said. Events would include casino events, Twitter sessions and other happenings in the City That’s Always Turned On.
On Friday, alliance employees Francine Palumbo, 47, and Kellianne Nicholas, 24, interviewed people at Revel casino for the positions.
Many were resort residents, like Rizzo, whose grandparents founded the longtime Boardwalk fixture Belrose Galleries. “I’m from here my whole life,” Rizzo said.
Jennifer Campbell, 36, explained how she was qualified, telling interviewers how she set up cultural activities for foreign students in for the summer and directed them to different must-see parts of the resort.
When Campbell suggested referring guests to the Atlantic City Lighthouse, Palumbo and Nicholas excitedly told her nobody else had suggested that site, even though it’s about four blocks from the casino.
The interview ended a few minutes later. As she left, Campbell explained why she was so interested in the job: “I live in the city and I love the city and I love they’re promoting it and I want to be involved.”
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