Visitors to Boardwalk Hall this summer in Atlantic City will go on a time warp of different musical eras - every half hour.
Beginning Saturday at 9 p.m., Boardwalk Hall's facade will be lit with a nine-minute long 3-D light show. The set features an assortment of lights and music as viewers will travel through different eras of music - including jazz and swing from the 1920s, the Beach Boys from the 1960s, disco from the 1970s and rock from the 1990s.
This will be the third light show at Boardwalk Hall in the past year - the Montreal based production company Moment Factory produced "Duality" last summer and "Winter Sweet" last winter. This summer's show, titled "Boardwalk Beat," will run after nightfall every day through Labor Day, said Jeff Guaracino, chief strategy officer for the Atlantic City Alliance.
The hall will have a sign each night stating the starting time that night, he said. If there is an event at the facility that night the start of the show will be delayed until it ends, he said. The shows will run every half hour and will typically end around midnight on the weekdays and 2 a.m. on weekends, he said.
The idea is to bring free attractions to draw people onto the Boardwalk, he said. The light show will coordinate with neighboring attractions such as beach concerts, he said.
The alliance is planning a fourth light show, but he would not release details of a theme or time when it would run.
The ACA partners with the Casino Reinvestment Development Authority to fund the project. Guaracino would not reveal how much the production costs, citing a confidentiality agreement that the agencies signed with Moment Factory.
The crew erected a 2.5 foot by 1.5 foot exact replica of the facade to develop the show in Montreal. The crew will be in the resort all week to work out the finishing touches.
Mareike Lenhart, co-director of the production, said they selected music that was performed in different eras of the city's history.
"We want people dancing on the Boardwalk," she said. "We want a big celebration."
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To see the show
The Boardwalk Beat 3-D light show will debut 9 p.m. Saturday at Boardwalk Hall, 2301 Boardwalk, Atlantic City.