The Frank Balles campaign for state Senate unveiled a creative and location-appropriate website on the Atlantic City Boardwalk Thursday: “Whelanopoly.”

Balles, the Atlantic County sheriff, is running as a Republican for the District 2 state Senate seat, which includes most of Atlantic County, against incumbent Democratic state Sen. James Whelan.

The new Whelanopoly site, registered by the political advertising firm Strategy Group for Media, is a complete parody of a Monopoly board down to the image of Uncle Pennybags in a Whelan mustache and beard.

Visitors can click on each space on the board and see a different criticism of Whelan’s time as state senator and Atlantic City mayor, from transportation — all under the railroad spaces on the board — to taxes, budgets, electric rates and water bills.

“Everything is fact-checked and quoted,” Balles said at Thursday’s event at the One Stop shop at Texas Avenue and the Boardwalk. “We felt it very (fitting) to do this in the heart of Atlantic City.”

The site will be updated with new information, Balles said. “There will be additional facts, since there’s such a history of his 30 years in political office,” Balles said of Whelan. There is also a link to donate to his campaign.

Whelan said Thursday he did not want to comment on the site or the criticisms it contains until he had an opportunity to fully examine it.

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Senior copy editor for the Press of Atlantic City. Have worked as a reporter, copy editor and news editor with the paper since 1985. A graduate of the University of Delaware.