EGG HARBOR TOWNSHIP — The sprawling Black Horse Pike property known as the Shore Mall for decades has been renamed Harbor Square, according to signs at the facility and the owner’s website.

Cedar Realty Trust, the owner of the shopping center, now calls the property Harbor Square on its website, which lists remaining tenants there including Boscov’s, Burlington Coat Factory, TGI Friday’s, Carrabba’s and Golden Corral. A state Motor Vehicle Commission office also is there.

A towering sign visible from the Black Horse Pike shows the new name, Harbor Square.

Peter Miller, Egg Harbor Township administrator, said Cedar Realty called him in the past month to run two potential new names past him as a courtesy — Harbor Square and Harbor Crossings.

“I did get a courtesy call that they were going to change their name for marketing purposes, since it’s not really a mall anymore,” he said.

“They thought by changing the name, whatever the connotation the Shore Mall may or may not have had, Harbor Square would be a fresher approach,” he said.

The name may sound familiar to residents in the region. A small shopping center in downtown Stone Harbor is named Harbor Square Mall.

Officials from Cedar Realty Trust, a Port Washington, N.Y.-based real estate investment trust that owns shopping centers in seven states, did not respond to requests for comment on the name change or to discuss future plans for the facility.

Nearly one-third of the back section of the former mall, which first opened in 1968, was demolished earlier this year.

In July 2012, Cedar Realty Trust informed Egg Harbor Township officials and mall merchants of its plans to demolish a portion of the mall.

Most businesses there had moved out by late last year or early this year.

The publicly traded company bought the mall and surrounding property in 2006 for $36.5 million.

The company, which owned and managed 67 operating properties as of June 30, gets most of its revenues from rents and reimbursements from long-term leases, the company said in its latest quarterly filing to the U.S. Securities and Exchange Commission.

Among all its properties, the real estate investment trust had 9.8 million square feet of gross leaseable space with a 92 percent occupancy rate on June 30.

In its annual SEC filing earlier this year, Cedar Realty Trust noted its intentions to concentrate on grocery store-anchored strip centers and to dispose of mall and other properties.

In the first six months of the year, Cedar Realty sold several properties in Ohio and Pennsylvania, including the Columbia Mall in Bloomsburg, Pa., for nearly $2.8 million in April, according to quarterly SEC filings.

Contact Brian Ianieri:

609-272-7253

More than 30 years’ experience reporting and editing for newspapers and magazines in Illinois, Colorado, Texas and New Jersey and 1985 winner of the Texas Daily Newspaper Association’s John Murphy Award for copy editing.