Dollar Tree, an operator of 3,800 discount variety stores that has prospered during the recession, will continue its expansion in southern New Jersey with a store in North Cape May expected to open in June.
It follows the opening of a location on the Black Horse Pike in Egg Harbor Township at the end of March, plus two new stores in the second half of 2009: one in Upper Deerfield Township in Cumberland County, and another on the White Horse Pike in Absecon.
Shelle Davis, spokeswoman for Chesapeake, Va.-based Dollar Tree, said the company plans to open about 200 stores this year.
"We continue to grow, and if you look over the past year or two, not every company has been able to say that," she said.
Davis said expansion in the region, where it already had eight stores, is in line with what the company is doing nationwide. "We want to be where our core customer is, where middle America is shopping," she said.
Each store typically creates 10 to 12 new jobs, she said, with additional seasonal hires as needed.
The store on Bayshore Road in North Cape May will be 10,400 square feet.
For its fiscal year ending Jan. 31, Dollar Tree sales were up 12.6 percent to $5.2 billion, with same-store sales up 7.2 percent.
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