The latest on the marketing of Atlantic City will be discussed during the luncheon today of the Public Relations Council of Greater Atlantic City.

Liza Cartmell, president of the Atlantic City Alliance, will update the council on the Do AC marketing campaign, which began less than two years ago.

Cartmell will also present a new media evaluation system devised by the alliance to track and measure media coverage for the entire destination.

The luncheon will take place in the sixth floor restaurant area at Bally’s Atlantic City, with networking beginning at noon. Business communicators and people in advertising and related fields are invited to attend.

Tax rewards

A new concept in business rewards programs — rebates to help pay a customer’s property taxes — will be the subject of seminars Wednesday hosted by the Middle Township Economic Development Council.

The Property Tax Reward Card program is a new initiative being supported by the township’s Economic Development Council.

The program provides property-tax rebates as an incentive for residents to shop in the township.

Every resident would receive a free Property Tax Reward Card that could be used at participating businesses in Middle Township. Every purchase made at a participating location would have a predetermined rebate credited to the customer’s property-tax bill.

The hourlong seminars will be held at the Samuel Devico Senior Center in Cape May Court House and conducted by the owner of the Property Tax Reward Card Program, Carmine DeFalco.

Press copy editor since 2006, copy desk chief since 2014. Masters in journalism from Temple University, 2006. My weekly comics blog, Wednesday Morning Quarterback, appears Wednesday mornings at PressofAC.com.