The newly merged health system of Bridgeton-based South Jersey Healthcare and Underwood-Memorial Hospital in Gloucester County will begin operating under a new name in April, officials said this week.
The nonprofit organizations, which merged in November, will be called Inspira Health Network.
In a statement, President and CEO Chet Kaletkowski said the new name — taken from the word “inspiration” — was based on positive responses in consumer perception studies.
South Jersey Healthcare has about 3,500 employees and more than 600 physicians, and is the largest private employer in Cumberland County.
The South Jersey Healthcare organization includes its Regional Medical Center in Vineland, Elmer Hospital in Elmer, Bridgeton Health Center, and numerous outpatient sites in Cumberland, Atlantic, Salem and Gloucester counties.
Underwood Memorial Hospital is a 305-bed acute care hospital in Woodbury, Gloucester County, with about 1,700 full- and part-time employees and a medical staff of more than 450.
An awareness campaign and formal brand launch will begin in late April.
South Jersey Healthcare spokesman Greg Potter said the name change will be phased in over time.
“We did some research and found out when people learned that Underwood and South Jersey Healthcare were coming together to form a larger network, people were excited about the opportunities of an expanded health system in their region. And that’s something we saw an opportunity to capitalize on,” he said.
Contact Brian Ianieri: 609-272-7253; BIanieri@pressofac.com