Business: Ed Hitzel’s No-Salt Everything Spice
Owner: Ed Hitzel, 62, of the Belcoville section of Weymouth Township
Location: Cosmic Spice, of Landisville, Buena Boro
Employees: Owner operated
Ed Hitzel’s No-Salt Everything Spice has two products: a regular formula and a spicy formula.
Both work in everything: pork chops, salads, pizza, coleslaw, on a bagel, steak or fish. There are even people who put it on pasta.
I wanted to create a spice with no salt, no sugar and no gluten that tasted good. There are people who can’t have salt and there are a lot of people with gluten issues out there. A lot of spices are on the market, but there aren’t a lot of salt-free, gluten-free products.
It’s got orange peel, garlic, parsley, basil ... those are the major components. All of the ingredients are listed on the product. I didn’t hide anything. It brings out the flavor and adds flavor, too.
The spice is sold in stores. I just sold it to my 90th store, Joe’s Butcher Shop in Vineland.
It’s in the local ShopRites, in B.F. Mazzeo in Northfield, Bagliani’s Market in Hammonton. It’s mostly in New Jersey but also in New York and Pennsylvania. There’s a list online of everywhere it’s available.
It’s made at Cosmic Spice in Landisville, owned by Mark Vaccaria. Without him I wouldn’t have this business. He and I worked on the formula for years, went through all kinds of flavors and spices and possibilities. Finally, we came up with the no-salt idea. It tastes like it has salt in it.
In the beginning, all the work was done by hand. Now we have machinery that fills the bottles and labels them. I’m up to about 1,000 cases a year. It’s done well.
Entry: I have a radio show, a TV show, and I write for three publications based on food. I wanted to develop a product.
I wanted something that wouldn’t require refrigeration and would be easily shipped, something I could put in my car and deliver.
The future: I’m looking at a third spice. I may do one with salt in it. I’m finding a lot of people are adding salt to this product, so I may give them that. Or I may do something totally different. I’m experimenting with a lot of things.