LONG BEACH TOWNSHIP - Bradi Nathan, 38, said in a time of economic downturn that it was the best time to launch a social and work networking site for women.
"We are all about empowering women," said Nathan, who worked in advertising for Marie Claire magazine before deciding to become a stay-at-home mom.
Nathan, of Livingston, Essex County, in January unveiled My Work Butterfly, a social networking Web site for women and mothers who want to return to work. The site also features a celebrity mother each month.
"From a membership perspective, it was the perfect time because there are a lot of husbands being laid off and wives do not know what to do," said Nathan, who has vacationed at her family's North Beach home on Long Beach Island since she was a toddler.
She calls Long Beach Island her home away from home - even though her BlackBerry is always charged and she is always tuned in.
Nathan said the Web site is being compared to social networking giants such as Facebook, but My Work Butterfly has user-friendly applications. Nathan also has Facebook, Twitter and Blogger pages.
Nathan is no stranger to entrepreneurship. Her parents, Harvey and Nancy Harrison, opened Cafe Bacio in the North Beach Haven section of Long Beach Township 12 years ago.
"My mother inspires me every day," Nathan said.
Nathan said the three biggest networking groups on the Web site are women who work from home, entrepreneurs and single moms.
"We have members from all over the world: South Korea, the United Kingdom and Australia," she said.
My Work Butterfly has 2,500 members and is receiving 70,000 page views per month.