The Beach Bar at Trump Plaza ended its 10th and final summer of operation in Atlantic City on a sunny Sunday.
The venue is the largest of Atlantic City’s three original beach bars at 21,500 square feet, and it was popular day and night during the busy tourist season, but Trump Plaza Hotel and Casino decided not to reopen it next year in the face of mounting beachfront competition.
It opened in 2003 along with beach bars at Bally’s and what was formerly the Atlantic City Hilton, now the Atlantic Club, immediately after the city and Casino Control Commission permitted them. Those properties’ beach bars, Sammy’s Beach Bar and the Beach Bar, respectively, are set to reopen next year.
On Sunday, the Trump beach bar gave away pieces of the wooden decking, signs, umbrellas and other memorabilia to customers.
Trump Entertainment Resorts said that it is specifically worried about the new beach clubs opening next year at Revel and Resorts Casino Hotel’s new Margaritaville expansion, both of which are expected to have nonunion employees.
The proposed Margaritaville Land Shark Bar & Grill is expected to be 16,000 square feet with several beach amenities. Revel’s HQ Beach Club, which will actually be west of the Boardwalk, is expected to be 45,000 square feet.
Several other casinos once opened temporary beach bar operations in the summer but they have since closed. Resorts, Tropicana and Showboat all had beach bars previously and do not today. At least one, the Nikki Beach venue at Resorts, closed due to new state coastal restrictions that took effect in 2006.
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