Living Guide Catamaran

The Wildwood beach was packed last July 4 for a concert featuring Tim McGraw. The city generated $25,000 from the show, plus about $5,000 from parking, but it has yet to announce any beach acts for this year.

Dale Gerhard / STAFF PHOTOGRAPHER

WILDWOOD — In March, Mayor Ernie Troiano said the city was planning seven beach concerts this year between May and September.

It’s now mid-June, and no concerts have been announced. The reason, Troiano said, is because Atlantic City’s beach concert promoter, Live Nation, has hindered his city’s efforts to draw acts to this doo-wop-themed resort.

“The city of Wildwood has been dealing with this ‘90-90 rule,’ where they protect Atlantic City,” Troiano said, referencing a clause he says Live Nation signs with performers prohibiting them from performing within 90 miles of Atlantic City in the 90 days after their Atlantic City show.

Latest Video

Live Nation declined to comment on competition for beach concert acts between Wildwood and Atlantic City. The company did not respond to a question last week on whether distance and time between concerts is included in performers’ contracts.

Live Nation already has booked three-time Grammy Award winner Pink and country star Brantley Gilbert to perform in July on the beach in Atlantic City, and others are planned.

“There will be other announcements coming,” said Rachel Spivak, a spokeswoman for Live Nation.

Troiano said Wildwood will be able to announce its beach concerts “any day now.” The city hopes to hold at least three concerts this year, he added.

“We just hope some of those executives come to see the bigger picture,” Troiano said. “Wildwood is not in competition with Atlantic City.”

Rumors have been swirling in Wildwood about a possible Bruce Springsteen beach concert, after The Boss was spotted on the island twice in the past few weeks. Troiano declined to name any potential performers, preferring to wait for an official announcement.

“We did the (Kenny) Chesney (concert) in 3½ weeks,” the mayor said. “He came here and said it’s the best show he’s ever done.”

Earlier this year, talks broke down between the city and Beach Ball LLC, a New York-based company with ties to billionaire Miami Dolphins owner Stephen Ross.

The mayor said he is now working with promoter Allan Nau, who was named as a producer under the proposed agreement with Beach Ball. He helped organize the 2012 Chesney beach concert in Wildwood and has worked on similar events in Asbury Park and Seaside Heights, according to a letter drafted by City Solicitor Mary D’Arcy Bittner last year.

Last summer, Wildwood staged a July 4 concert featuring Tim McGraw. The city made $25,000 from the event, plus about $5,000 in revenue from parking cars on the beach during the show, according to the concert’s promoter, Amanda Thomas.

Never miss breaking news as it happens! Sign up now to receive alerts delivered to your inbox.

Contact: 609-272-7411 JTomczuk@pressofac.com Twitter @ACPressTomczuk

Joined the Press in June of 2016 as a nighttime breaking news reporter. I'm now a staff writer covering Cape May County. Born and raised in Philadelphia and a graduate of Temple University. Previously interned for the Philadelphia Inquirer.

Recommended for you

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.