Ralph Gomory / Firms can profit from altruism - Press of Atlantic City: Commentary

Ralph Gomory / Firms can profit from altruism

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Posted: Wednesday, July 3, 2013 12:01 am

When two bombs exploded near the Boston Marathon finish line, many rushed to help those who were hurt. We read about their actions with approval and admiration, but not with surprise. On some level people understand that it is human nature to try to help, even if doing so involves risk or sacrifice.

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