Since Election Day, much energy has been spent analyzing why Republicans did so poorly. Many have urged that Republicans must "moderate their views," by which they mean we should adopt more policies of Democrats.
That advice misdiagnoses the problem. The 2012 election did not reflect popular approval of the Obama policies of out-of-control spending, taxes, deficits and debt. To the contrary, 51 percent of voters on Election Day agreed that "government is doing too many things better left to businesses and individuals."
Nor did the election reflect satisfaction with the paltry economic growth that President Barack Obama's abusive regulatory approach has produced. Voters are rightly unhappy with the anemic growth in gross domestic product the past four years; the average, just 1.5 percent, is less than half of our historic average since World War II, but 53 percent of voters believed the economy was George W. Bush's fault.
Why did voters believe that? Obama repeated it often, and Republicans never responded.
First you win the argument, then you win the vote, Margaret Thatcher famously admonished. Republicans did neither.
Nothing better illustrates that failure than "47 percent." Not the comment itself nor the good and decent person who uttered it, but, rather, the overall narrative of Republicans. Voters were convinced that the GOP is the party of "the rich" and that Democrats are the party of everybody else.
That characterization is false, but as long as a majority of Americans believe Republican policies do not benefit them, Republicans will continue to lose.
And far too many Republicans believe it as well.
So let me suggest an alternative course: opportunity conservatism. Republicans should conceptualize and articulate every domestic policy with a single-minded focus on easing the ascent up the economic ladder.
We should assess policy with this lens, asking how it affects those least well-off among us. We should champion the 47 percent.
That does not mean adopting the wealth-redistribution policies of the left. Among other problems, collectivist approaches to our economy simply do not work. They fail to produce economic prosperity or to improve the material conditions of the populace. And they lead to bankruptcy and economic collapse, as Europe demonstrates daily.
Why do millions of people from all over the world come to the United States? Because no other nation has offered such opportunity. Nowhere else can so many come with nothing and achieve anything.
And yet, as Democrats work to move the United States further toward the failed economic policies of European social democracies, our economic mobility has diminished. Without fail, when government controls the economy, opportunity dries up.
Whenever entrepreneurs and small businesses suffer, those struggling to improve their economic conditions are hurt the worst. Under the Obama administration, the unemployment rate climbed above 10 percent among Hispanics last year and to 14 percent among African Americans. Yet Republicans never talked about this.
Free-market policies expand opportunity, produce prosperity and improve lives, especially for those working to climb the economic ladder.
I know this is not a theory. My dad fled torture and oppression in Cuba to come, penniless, to Texas. He washed dishes for 50 cents an hour to pay his way through college and then started a small business.
Roughly one in every 10 Hispanic households, or 2.3 million Hispanics, own small businesses.
For centuries, that has been the path to the American dream.
On the flip side, widespread economic redistribution places enormous burdens on small businesses, kills jobs and rarely helps the recipients of government largess.
Dependency is corrosive. Ask any abuela if she wants her grandchildren dependent on government. Dependency saps spirit and diminishes self-respect.
Americans want to stand on their own feet, and Republicans need to champion policies that enable this: ownership, choice and individual responsibility.
Opportunity conservatism is a powerful frame to explain conservative policies that work. It covers the gamut of issues. Republicans shouldn't just assail excessive financial and environmental regulations; we should explain how those regulations kill jobs and restrict Americans' ability to buy their first home.
Don't just say no to new taxes - fundamentally reform the tax code so that every American can file his taxes on a postcard. Eliminate the corporate welfare and complexity that enrich only accountants and lawyers.
Don't just criticize union bosses; explain how closed shops confiscate wages and make it harder for workers to get jobs.
Don't talk generically about education; advocate school choice to empower parents and expand opportunity for children struggling to get ahead.
Don't just dwell on the long-term solvency of Social Security; promote personal accounts to allow low-income Americans to accumulate wealth and pass it on to future generations.
Republicans ought to view, and explain, policies through the lens of economic mobility. Conservative policies help those struggling to climb the economic ladder, and liberal policies hurt them. If Republicans want to win, we need to champion opportunity.
Ted Cruz, a Republican, represents Texas in the Senate. He wrote this for The Washington Post.