They make visitors' beds - and their cocktails.
They serve them breakfast, lunch and dinner.
They greet hotel guests, carry their bags and answer their questions.
They deal the games, and they park the cars.
All the tourism marketing plans and strategic visions of casino executives come down to these folks - the front-line personnel who deal directly with guests, and the back-of-the-house people who make all that front-of-the-house magic so smooth.
The Atlantic City Convention & Visitors Authority handed out its 16th annual Host Awards last week to 27 hospitality, retail and tourism workers who were chosen from a field of more than 300 nominees.
The awards are presented each year to honor and encourage outstanding customer service. As event chairwoman Jacqui Carole said, "These are the people that make it happen. These are the people who make us look good."
Indeed they are. Every one-on-one interaction with a hotel, casino or restaurant guest is a chance to make an impression - good or bad. And the people who turn those interactions into positive experiences for Atlantic City visitors do more important work for the future of the city than any casino president or elected official. The grandest plans in the world can be undone by a dirty hotel room or an unfriendly blackjack dealer.
And since these folks often don't get anywhere near enough credit, we're going to take the unusual step of listing their names right here.
To the 27 Host Award winners and their fellow nominees - thank you. All of you "Do AC" proud.
The 2013 Host Award Winners
Best Server, Fine Dining Restaurant Not Owned by a Casino: Helen De Salle, Dock's Oyster House
Best Server Casual Dining Not Owned by a Casino: Joksan Cedilo, The Melting Pot
Best Server, Fine Dining Casino Restaurant: Vito Caccavo, Revel
Best Server, Casual Dining Casino Restaurant: Catherine Atkins, Harrah's
Best Server, Banquet/Catering: Kieran Kerrigan, Resorts
Best Food and Beverage Support: Hector Rodriquez, Showboat
Best Bartender: Richard Roman, Bally's
Best Host/Hostess: Johnny Troche, Tropicana
Best Visitor Information Personnel (Thomas G. Henning Award): George "Buddy" Grover, Absecon Lighthouse
Best Retail Sales: Alvin Pasagui, Borgata/Water Club
Best Valet: Neil Kahhan, Atlantic Club
Best Door Person: Boris Dragovcic, Tropicana
Best Bell Person: Robert Mayer, Revel
Best Room Service Personnel: Michael Krol, Trump Taj Mahal
Best Butler: Peter Aiuto, Atlantic Club
Best Room Attendant/Housekeeper: Michelle Conover, Marriott's Fairway Villas
Best Food Production Personnel: Nohemi (Mimi) Garcia, Bally's
Best Concierge/Guest Services: Jennie Thomas, Boardwalk Hall
Best Heart/Back of the House: Juan Guzman, Atlantic City Convention Center
Best Reservationist: Lauren Finneran, Marriott's Fairway Villas
Best Security Personnel: Walter Dyitt, Atlantic City Convention Center
Best Casino Games Personnel (Ray Kot Award): Alex Nargi, Golden Nugget
Best Casino Support Personnel: Julian Marin, Caesars
Best Public Area Personnel: Rafela Torruella, Tropicana
Best Cashier: Joanne Rosa, Atlantic City Convention Center
Best Cocktail Server: Mary Deleone, Bally's
Best Spa Attendant: Kristina Collazo, Golden Nugget