They make visitors' beds - and their cocktails.

They serve them breakfast, lunch and dinner.

They greet hotel guests, carry their bags and answer their questions.

They deal the games, and they park the cars.

All the tourism marketing plans and strategic visions of casino executives come down to these folks - the front-line personnel who deal directly with guests, and the back-of-the-house people who make all that front-of-the-house magic so smooth.

The Atlantic City Convention & Visitors Authority handed out its 16th annual Host Awards last week to 27 hospitality, retail and tourism workers who were chosen from a field of more than 300 nominees.

The awards are presented each year to honor and encourage outstanding customer service. As event chairwoman Jacqui Carole said, "These are the people that make it happen. These are the people who make us look good."

Indeed they are. Every one-on-one interaction with a hotel, casino or restaurant guest is a chance to make an impression - good or bad. And the people who turn those interactions into positive experiences for Atlantic City visitors do more important work for the future of the city than any casino president or elected official. The grandest plans in the world can be undone by a dirty hotel room or an unfriendly blackjack dealer.

And since these folks often don't get anywhere near enough credit, we're going to take the unusual step of listing their names right here.

To the 27 Host Award winners and their fellow nominees - thank you. All of you "Do AC" proud.

The 2013 Host Award Winners

Best Server, Fine Dining Restaurant Not Owned by a Casino: Helen De Salle, Dock's Oyster House

Best Server Casual Dining Not Owned by a Casino: Joksan Cedilo, The Melting Pot

Best Server, Fine Dining Casino Restaurant: Vito Caccavo, Revel

Best Server, Casual Dining Casino Restaurant: Catherine Atkins, Harrah's

Best Server, Banquet/Catering: Kieran Kerrigan, Resorts

Best Food and Beverage Support: Hector Rodriquez, Showboat

Best Bartender: Richard Roman, Bally's

Best Host/Hostess: Johnny Troche, Tropicana

Best Visitor Information Personnel (Thomas G. Henning Award): George "Buddy" Grover, Absecon Lighthouse

Best Retail Sales: Alvin Pasagui, Borgata/Water Club

Best Valet: Neil Kahhan, Atlantic Club

Best Door Person: Boris Dragovcic, Tropicana

Best Bell Person: Robert Mayer, Revel

Best Room Service Personnel: Michael Krol, Trump Taj Mahal

Best Butler: Peter Aiuto, Atlantic Club

Best Room Attendant/Housekeeper: Michelle Conover, Marriott's Fairway Villas

Best Food Production Personnel: Nohemi (Mimi) Garcia, Bally's

Best Concierge/Guest Services: Jennie Thomas, Boardwalk Hall

Best Heart/Back of the House: Juan Guzman, Atlantic City Convention Center

Best Reservationist: Lauren Finneran, Marriott's Fairway Villas

Best Security Personnel: Walter Dyitt, Atlantic City Convention Center

Best Casino Games Personnel (Ray Kot Award): Alex Nargi, Golden Nugget

Best Casino Support Personnel: Julian Marin, Caesars

Best Public Area Personnel: Rafela Torruella, Tropicana

Best Cashier: Joanne Rosa, Atlantic City Convention Center

Best Cocktail Server: Mary Deleone, Bally's

Best Spa Attendant: Kristina Collazo, Golden Nugget