Atlantic City needs to host more big-name mixed-martial-arts fights. The city has held a number of title fights in the past but has since turned to less expensive, and thus less rewarding, amateur fights. This has resulted in fighting being a side attraction when it has the potential to bring in a lot of money.
The adrenaline, the beer and the girls are all reasons why people find Ultimate Fighting Championship fights exciting, and Atlantic City is the perfect atmosphere for all that. The only thing missing is the star power. People want to see big names in the ring as opposed to amateurs who are just getting their first bit of experience on the big stage.
The sport is now capable of drawing major crowds, such as UFC 129 in Toronto, which attracted upward of 55,000 people. Amateur fights, however, bring in little to no money.
What Atlantic City needs is a big title-shot event that will put it on the map as a place people want to go not only for the casinos and the clubs, but also for the sports like mixed martial arts. Big names like George St. Pierre, Chris Weidman, and Ronda Rousey can get people off their couches and have them come stay a night or two in Atlantic City.