For nearly three decades, the Holloway family has operated the highly rated nursing home, Seacrest Village, in Little Egg Harbor Township - focused on long-term care, subacute rehabilitation and dementia care.
Last year the family opened the $13.5 million Terraces at Seacrest Village in the township, an assisted-living residence with many services and a choice of four levels of care.
Between the two facilities, Seacrest now offers a seamless range of care from short-term stays to therapies to long-term care.
"Let's say someone is on the verge of moving to assisted living, but is having a hospital stay prior to that," said Brian Holloway Jr., Seacrest executive vice president. "They might qualify for rehab in Seacrest Village, sometimes for a week, month or more, and can transition to the Terraces for assisted living."
Therapists can follow clients from one facility to the other, and the same electronic records system is accessible from both.
Residents at the Terraces know they have Seacrest Village available should the need arise for a higher level of care, which can then carry over when they return to assisted living.
Likewise, Terraces clients with milder dementia can start in the Alzheimer's Care - Hearts in the Past program there, and continue in the more robust version of the program at Seacrest Village as needed.
"The Terraces pretty much makes the continuum of care full circle for the community. A loved one can come into one of our programs and you can be sure we'll be able to care for them as long as needed," Holloway said.
Having related but differing facilities has yielded some synergies for the business, owned by Holloway's parents, Brian Sr. and Patricia Holloway.
Back-office operations, such as human resources, are similar for both, and Brian Holloway Jr. said "quite a few of the staff at the Terraces have spent time at Seacrest," including Carolyn Racioppi, Terraces director of community relations.
Both facilities share a lot of operational services as well.
Racioppi said both share the advantage of hands-on, family owners.
"Every resident and family member knows the owners and knows the doors are open," she said. "They don't have to go through a bureaucracy."
In other respects, the Seacrest units are quite different, such as their regulatory environments and funding structures.
"The nursing center is much more government regulated and the payer sources are a lot more intertwined with government at Seacrest Village," Holloway said, with Medicare and Medicaid significant sources of funding there.
At the Terraces, private payment is the norm, often with long-term-care insurance reimbursing residents for a portion of the costs.
Short-term stays are possible at either facility, and families sometimes use these to give a caregiver a break or allow them a vacation.
"A short-term stay can also be used at the Terraces to try out the lifestyle. They can come in on a trial basis, kind of test it out," Holloway said.
The myriad services at the Terraces at Seacrest Village include round-the-clock nurses, housekeeping, laundry, three meals daily served restaurant style, transportation to shopping and appointments, and on-site physician and therapy.
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