Jim Allen, Hard Rock International chairman, and other company executives spent time Tuesday evening at the New Shiloh Baptist Church in Atlantic City, making an introductory presentation to more than 100 resort residents.

The casino is still on track to open this summer in June, Allen said. The plan is to have the Hard Rock will expand the market and not just steal customers from the existing casinos, he said. Hard Rock is not a rock 'n' roll company, but a brand about music, he said. During its first year of operation, 200 live events will be held including shows on weeknights, he said.

Contact: 609-272-7202



Staff Writer

Twenty years as a staff writer in the features department, specializing in entertainment and the arts at The Press of Atlantic City.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

PLEASE BE ADVISED: Soon we will no longer integrate with Facebook for story comments. The commenting option is not going away, however, readers will need to register for a FREE site account to continue sharing their thoughts and feedback on stories. If you already have an account (i.e. current subscribers, posting in obituary guestbooks, for submitting community events), you may use that login, otherwise, you will be prompted to create a new account.

Load comments