Jim Allen, Hard Rock International chairman, and other company executives spent time Tuesday evening at the New Shiloh Baptist Church in Atlantic City, making an introductory presentation to more than 100 resort residents.
The casino is still on track to open this summer in June, Allen said. The plan is to have the Hard Rock will expand the market and not just steal customers from the existing casinos, he said. Hard Rock is not a rock 'n' roll company, but a brand about music, he said. During its first year of operation, 200 live events will be held including shows on weeknights, he said.