So many places are participating in Burke Motor Group’s ‘Get in Gear’ that you’re bound to find a deal — like the free tasting at Gusto Brewing Company — worth joining up for.

Hosted by Burke Motor Group and presenting sponsor Harbor Bike & Beach Shop, this Saturday, Sept. 7, marks the Get in Gear Exceptional Bike ‘n Stroll Experience, an event that is part-fitness, part-scholarship, part-community fun and part-retail-and-food extravaganza. Here are five things you need to know to Get in Gear.

1. What is it?

It’s hard to pinpoint just one thing about the Get in Gear Experience. Fueled in part by Burke Motor Group’s commitment to community service, the event is a full day of community participation that benefits local scholarships and community endeavors. After registering, participants receive valuable deals from loads of merchants, enabling them to get complimentary beer, margaritas, lunch, snacks and gear throughout Cape May County. Participants can walk, jog, bike, push a stroller or call an Uber. The point isn’t how you get around; it’s that you do get around.

2. What kind of deals are we talking?

There are good deals, and then there are some great deals. And most of these deals fall into the latter category. While there are plenty of shopping discounts — think 20% off non-sale purchases up to $200 at Suncatcher; 20% off selected brands at Shades of Avalon; 10% off at Stone Harbor Book Shop and more — the serious deals are for food and cocktails. Just some of the event day perks include a free tasting flight at Cape May Distillery; free “pick 5” tasting at Jessie Creek Winery; free wine or beer at The Mad Batter; free 4-ounce tasting at Gusto Brewing Company and Cold Spring Brewery; and a free margarita or crush at Fins. And the food deals are just as good: get a free slice of pizza at Erma Deli; free samples at Duck Donuts; free 6-inch hoagie at Hugits; free sushi at Water Lily’s; a chance to win a $50 gift card to The Lobster House; and so much more.

3. When does this happen?

The event officially runs from 9 a.m. to 10 p.m. Saturday. However, it’s totally flexible. So plan your day around what works best for you … whether that’s starting your day off early with 10% off at Playa Bowls in Stone Harbor before spending a few hours at the beach and then making the most of the nightlife specials; kicking off the event with a free lunch at Avalon Supermarket followed by an afternoon of day drinking starting with free wine or beer at Princeton Bar & Grille and then a $3 in-house brewed IPA at Avalon Brew Pub before an early dinner at George’s Restaurant with half-off selected appetizers; or shopping on 96th Street in Stone Harbor before heading to a movie (and free popcorn) at Harbor Square Theatre, followed by a free ice cream at Springer’s and then a special price on the “Gear-a-Rita” at Buckets Margarita Bar, there is literally something for everyone.

4. I hate exercise. Am I supposed to ride my bike?

There’s no one way to traverse the county for the Get in Gear event. Though there are plenty of suggested routes (that share mileage information, maps and stops) for people who want to walk, bike, push a stroller, cartwheel, or engage in any other sweat-inducing activity, driving is another option. However, with so many opportunities for free and/or discounted cocktails, we can’t stress safety enough. If you’re going to go by car, use a designated driver or call an Uber.

5. I’m sold. What else do I need to know?

If this sounds up your alley, get yourself registered. Pronto. Registration is in advance only and you don’t want to miss these deals. Adult registration is $25; students ages 6 to 18 are $10; and kids 5 and under are free (just go to Once you’re registered, make a plan for how you want to spend your day (we recommend looking at the full list of participating vendors as well as maps on the website). Be sure to include Burke Motor Group as your first stop. As the event host and official starting center, it’s where participants will receive welcome gifts including a logoed vegan leather fanny pack, reusable water bottles, a discounted oil change coupon, and all the merchandise coupons for Get in Gear.

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