EA SPORTS Madden NFL 20 Scores Early With Biggest Ever Digital Launch in Its First Week on Sale

Electronic Arts 2019

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug 12, 2019--

EA SPORTS Madden NFL 20 is taking the sports world by storm, turning players into stars with some long-awaited football action. Over 70% of players dove into Face of the Franchise: QB1 during the game’s first week in a bid to become the next great quarterback. The new mode shows 80% growth over last year’s Longshot 2, demonstrating just how eager Madden NFL 20 players are to put themselves in the game and become stars.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190812005618/en/

Electronic Arts 2019 (Graphic: Business Wire)

Fans couldn’t wait to get their hands on the game, as Madden NFL 20 had the highest final week of pre-orders in franchise history. Also, well over half of week one sell-through units were digital, a first ever milestone for the franchise. Additionally, the head-to-head action in the game has been intense — the number of games played in-game in the first week is up by double-digit percentages over last year.

The superstars of the Madden NFL community have also been shining during launch, creating nearly 2,000 videos which have been viewed over 63 million times. This year’s features are striking a chord with Madden NFL players, with the highest positive sentiment ever measured on social channels for the franchise.

Additionally, the fun factor of Madden NFL 20 is resonating with major media outlets, with Complex calling it the “Best Madden game in years.” IGN applauds the on-field action, stating, “Playing as an X-Factor player is the stuff dreams are made of.”

Madden NFL 20 is developed in Orlando, Florida by EA Tiburon and is available now for Xbox One, PlayStation®4 and Origin for PC.

For more information on EA SPORTS Madden NFL visit www.easports.com/Madden-NFL. Join the EA SPORTS Madden NFL conversation on Twitter and Facebook.

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2019, EA posted GAAP net revenue of $4.95 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

CONTACT: Jino Talens

Sr. PR Manager

650-628-9111

jtalens@ea.comBrad Hilderbrand

PR Manager

407-386-4246

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE ENTERTAINMENT SPORTS MOBILE ENTERTAINMENT CONSUMER ELECTRONICS TECHNOLOGY FOOTBALL AUDIO/VIDEO ELECTRONIC GAMES

SOURCE: Electronic Arts

Copyright Business Wire 2019.

PUB: 08/12/2019 05:48 PM/DISC: 08/12/2019 05:48 PM

Copyright Business Wire 2019.

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