The owner of the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils is teaming with the parent company of three Atlantic City casinos.
Harris Blitzer Sports & Entertainment has entered into a multi-year deal with Caesars Entertainment Corp., to promote Caesars’ two Atlantic City sports books — Bally’s Wild Wild West and Harrah’s Resort — and mobile/online wagering platform at the Prudential Center in Newark.
The gaming company will open a 5,000-square-foot lounge called the Caesars Club, which will be located on the main concourse of the arena.
“Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment,” said Adam Davis, chief revenue officer for HBSE. “Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and 1 million event-goers that attend concerts and live events at Prudential Center annually. With a partnership that synergistic ally bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sports book and mobile sports betting app throughout the Garden State.”
As part of the deal, the 76ers and Devils will promote Caesars at their home arenas, while the two teams will be promoted at the gaming company’s properties worldwide.
“Caesars Entertainment has enjoyed a long relationship with the New Jersey community,” said Chris Holdren, chief marketing officer for Caesars Entertainment. “With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”
At Devils’ games, a Caesars-branded “Shoot for a Million” on-ice promotion will give fans a chance to win $1 million during the second-period break in 10 regular-season games. Sixers fans will have the opportunity to win a complimentary stay at Caesars Atlantic City or an all-expenses paid weekend getaway to The LINQ Hotel & Casino in Las Vegas.