Galloway Township Council

A photo of the Galloway Township Council, who voted unanimously on Sept. 11, 2018 to authorize designation of a non-condemnation redevelopment area as recommended by the Planning Board - White Horse Pike East.

GALLOWAY TOWNSHIP — Owners looking to upgrade their businesses or improve the appearance of their properties on the White Horse Pike now have more incentive to do so.

The Council on Tuesday night approved a recommendation by the planning board that the eastern section of the White Horse Pike, also known as Route 30, in the township be designated as a non-condemnation redevelopment area.

The legislation applies to the segment of the White Horse Pike that stretches east from the township’s border with Absecon then west to the Garden State Parkway north entrance.

The purpose of the council’s vote was to act as an incentive to further economic development along this commercial-highway area, said Mayor Anthony J. Coppola Jr.

“This is the next corridor that we’ve identified as an area that could benefit from some incentives. We have had some great successes with our economic development incentives in Galloway Township over the years, probably our most notable or most well known is the Lenox property,” Coppola said.

In 2014, Barrette Outdoor Living, a vinyl, wood and aluminum manufacturer, took over the former Lenox China plant on Tilton Road, near the White Horse Pike.

The 58-acre property had been vacant since 2005, but the township formally declared the property a redevelopment area, which opened the project up to state incentives.

The intent is to encourage people to reinvest in the community, to entice them with financial incentives or other things such as flexibility with zoning regulations or maybe even some financing help, Coppola said.

The action was taken to not only encourage commercial development, but also reinvestment or renovation of an existing property, Coppola said.

“We have a lot of hotels and motels on the White Horse Pike, some of which go back 80 or 100 years,” Coppola said. “A lot of places could use a little help.”

The redevelopment area designation gives the council the power to offer a developer a tax abatement of up to 30 years, Coppola said.

Last year, the council passed an ordinance that said to take advantage of this incentive, the developer has to employ a certain number of Atlantic County residents with the project, Coppola said.

“I’m hoping to see a lot of rehabilitation and remodeling. We have certainly seen it in Atlantic City lately. I can think of the Hard Rock (Hotel & Casino Atlantic City) and the Ocean (Resort Casino) properties that were bought, remodeled and having great success now,” Coppola said.

Twenty years as a staff writer in the features department, specializing in entertainment and the arts at The Press of Atlantic City.

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