Business: Fractured Prune, the Donut Shoppe
Location: 1225 Asbury Ave., Ocean City
Owner: Joanne Jenkins, 48, of Ocean City and Doylestown, Pa.
We offer hot, hand-dipped doughnuts. They're dipped in a glaze that you pick from among 15 kinds, and then you choose from 22 toppings. You can pick one topping or six different toppings.
We have some specialty doughnuts, or you can create your own. Our slogan is, 'You create them, and we make them.'
Our famous doughnut is the O.C. Sand, which has honey glaze and is dipped in cinnamon sugar. And it's hot, that's the crucial feature.
Another popular one is a strawberry shortcake doughnut. That's a strawberry glaze dipped in powdered sugar and graham cracker crumbs.
We also offer as ideas thin mint doughnuts and death by chocolate.
We make the doughnuts as you come in. They're made to order. It takes about 2 minutes from the time you order.
The dough comes out of a mixer, and we put it into a hopper where it cooks, flips over and then comes out. You can watch it being made.
Glazes include honey, a vanilla glaze and mocha, chocolate, blueberry, mint (that's my favorite), peanut butter, lemon, banana and other fruit flavors.
The toppings range from cinnamon sugar to morsels, crushed Oreos, coconut, peanuts, powdered sugar, peanut butter cups, caramel pieces, rainbow and chocolate sprinkles.
The doughnuts are all the same: $1.39 no matter how many toppings you put on. It's $11.50 for a dozen donuts.
We also offer coffee, lattes, cappuccinos, smoothies, breakfast sandwiches, bagels and wraps.
People get excited about what sort of doughnut they're going to make.
This is a franchise. The company started in Ocean City, Md., and there are three there and others along the beach in Delaware. We're the first in New Jersey.
Entry: I love the beach and I like dessert, so this seemed like a good franchise. I have four children and everybody could help out. I've vacationed at Ocean City my whole life. We decided to open up here because it's seasonal and something the whole family could do.
The future: We'd like to have a couple of Fractured Prunes along the seashore and ideally have one on the Boardwalk.
Business Editor Kevin Post