Lilly Pulitzer

American resortwear brand Lilly Pulitzer will open its first Jersey Shore location in Avalon this summer.

AVALON — American resortwear brand Lilly Pulitzer plans to open its first South Jersey store on Dune Drive this Memorial Day weekend.

“Lilly Pulitzer is heading ‘down the shore’ for the summer,” company CEO Michelle Kelly said in a statement.

The company is headquartered in King of Prussia, Pennsylvania.

The brand recently signed a long-term lease for a 1,000-square-foot store in Avalon, its third to open this year.

The store will be located at 2009 Dune Drive, across the street from The Princeton.

— Claire Lowe

Staff Writer

I began covering South Jersey in 2008 after graduating from Rowan University with a degree in journalism. I joined The Press in 2015. In 2013, I was awarded a NJPA award for feature writing as a reporter for The Current of Hamilton Township.

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