NEW YORK--(BUSINESS WIRE)--Mar 14, 2019--Innovid, the world’s leading video advertising platform, today announced the promotion of Ken Markus to Chief Client Officer, where he will focus on partnering and supporting Innovid’s expanding client roster. As Innovid continues its rapid expansion on the heels of its $30 million funding raise from Goldman Sachs earlier this year, Markus will spearhead efforts that enable brands to connect deeply with their customers through more personalized video experiences, while bolstering the company’s current service offerings to traditional advertising agencies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190314005090/en/

Innovid Promotes Ken Markus to Chief Client Officer (Photo: Business Wire)

Over the past several years, brands have been shifting increasingly towards an in-house agency model, and Innovid is leading the charge by incorporating deep technology integrations and self-service tools into its video advertising and connected TV (CTV) platform. With an emphasis on streamlining processes to build dynamic campaigns faster and at-scale, Innovid provides the automation, analytics and tools to enable customers to take ownership of their technology stack in order to efficiently meet their unique business objectives. Products like OTT COMPOSER allow brands to embrace CTV advertising by creating and publishing their own interactive ads, scaling dynamic creative across video everywhere.

“The growth of in-house agencies has been a significant trend over the past five years, as we detailed in our recent ANA report, ” said Bob Liodice, CEO of ANA. “As marketers are moving more work in house, there is an increasing need for sophistication and innovation to improve capability and to navigate increasingly complex processes.”

“Innovid continues to lead the market as the video platform of choice for brands that want to take their agency functions in-house, and Ken exemplifies this shift with his customer-centric approach to leading his client services team,” said Zvika Netter, CEO and co-founder of Innovid. “Ken’s proven experience in delivering world-class customer service and building collaborative and innovative teams will further increase value for our global client base.”

Markus, who previously served as senior vice president of global operations and client services at Innovid, will be tasked with continuing to grow and scale the company’s global client services organization. In his expanded role, Markus will advise all Innovid clients on a number of initiatives, certifications and competitive advantages related to the booming CTV environment.

“I am honored to lead the client services team and continue our laser-focus on serving our customers,” said Markus. “Brands choose Innovid as their video platform because our advanced ad products drive results and our robust tech integrations streamline workflows, bringing efficiency to their campaigns.”

Innovid also expanded its brand direct and agency sales teams with the promotion of Tom Hartman to Vice President, Global Brand Partnerships, and the new hire of Bruce Budkofsky as Regional Vice President, Agency Sales for the eastern region.

For more information on Innovid, please visit www.innovid.com.

About Innovid

Innovid is the world's leading video advertising platform, delivering more video than any company across mobile, desktop, connected TVs, streaming devices and social platforms. Innovid partners with brands, agencies, and publishers to deliver new advertising models that increase engagement and time spent in ways that also provide more value to viewers. Our video platform enables personalization of creative, seamless cross-screen delivery, and holistic measurement to fuel next-generation video experiences and grow revenue. Innovid has offices in New York, Chicago, San Francisco, Los Angeles, London, Tel Aviv, Sydney, and Singapore. Please visit www.innovid.com for more information.

CONTACT: Press contact: (FOR MEDIA ONLY)

Rachel Conforti

Email:pr@innovid.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO TECHNOLOGY AUDIO/VIDEO COMMUNICATIONS ADVERTISING MARKETING ONLINE

SOURCE: Innovid

Copyright Business Wire 2019.

PUB: 03/14/2019 09:00 AM/DISC: 03/14/2019 09:00 AM

Copyright Business Wire 2019.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

PLEASE BE ADVISED: Soon we will no longer integrate with Facebook for story comments. The commenting option is not going away, however, readers will need to register for a FREE site account to continue sharing their thoughts and feedback on stories. If you already have an account (i.e. current subscribers, posting in obituary guestbooks, for submitting community events), you may use that login, otherwise, you will be prompted to create a new account.

Load comments