HAMILTON TOWNSHIP — While a new school year has just gotten underway, the Oakcrest Media program has been hard at work since the previous school year ended, producing projects for a variety of community organizations and businesses.

Recently, students Connor Bond and Austin Tait joined their media teacher Jason Thomas to coordinate the production of a promotional video with the Mays Landing ice cream parlor Scoop-A-Licious. The new business, which opened this summer, is in Mays Landing Square on Route 50 and features a menu highlighted by custom hand-rolled ice cream and various hand dipped ice cream varieties.

Thomas and the team of honors-level Oakcrest media students coordinated the production to take place with the Scoop-A-Licious owner-operator team of Alejandra and Ramon Torres, who oversee the family-run business.

The teacher-student production crew has teamed up to produce several video projects for the community this year, ranging from commercials and documentaries to graphic design and photo shoots for theater productions, the Hamilton Township Fire Department, area businesses and events like National Night Out.

Senior Connor Bond, one of the videographers for the Scoop-A-Licious video, said, “It was great to be able to create something for a local business that would help us and their business grow together.”

Austin Tait, also a senior, said, “It’s always fun to help out the community and see their reactions when they see the final video.”

The video can be viewed on YouTube by searching for "scoop mays landing" without the quotation marks, as well as on the ice cream parlor’s social media account.

The video will also run on the Oakcrest Media monthly news program, “The Falcon Forum,” which airs on Comcast channel 97 and Verizon FIOS channel 30 at various times throughout the day.

Both Bond and Tait have been a part of the media program at Oakcrest for the past 4 years and found a common interest in media production, forming a production team several years ago with Thomas serving as their executive producer.

Thomas said, “The goal of the production team was to ultimately establish community connections and professional networking opportunities, while gaining access to a realistic on-site production experience.”

Thomas served as the executive producer on the project and worked to coordinate the filming with the business and the production crew.

“The situation is a win-win from both perspectives. The clients get a great looking product, and we get the opportunity to serve their needs, develop some great relationships and get real-world production experiences in the process — all while continuing to grow the Oakcrest media program. It wouldn’t be possible without the continued support from our school administration and community leaders buying in to what we do,” he said.

The video can be seen on YouTube by clicking here: