NORTHFIELD — Rissy Roo’s has been a destination for women young and young at heart to find that special occasion dress for 22 years. While it will continue to be a destination, visitors will need to put a new address in the GPS to begin their dress search.
Rissy Roo’s recently moved from Cornerstone Commerce Center in Linwood to a newly remodeled Tilton Road location. The grand opening at 322 Tilton Road was in September.
Rissy Roo’s co-owner Melissa Sharp said Rissy Roo’s opened in 1997 in Linwood’s Central Square but was forced to moved ten years later when a major fire in nearby restaurant, The Cheeseboard, claimed their shop in the blaze. They quickly relocated to Cornerstone Commerce Center and opened the doors in just three weeks in order to be up and ready for the prom season that year.
Sharp said they moved to Cornerstone with the hopes of the location being The Shoppes at Cornerstone as it was intended to be.
“It slowly, over the years, dwindled to the point that we were the last remaining retail store,” Sharp said. “We lost fabulous stores over the years, Italian Dimension, Trinkets, Hot Bagel, Surroundings, and Petite Surroundings. There were promises of restaurants and more shopping. It became obvious over the years that Cornerstone was never going to be a retail hot spot, and we wanted to get back to a location that was thriving, a place that we would have neighbors with traffic and street visibility.”
A call to Edward Gilger, Cornerstone Commerce Center property manager, about the departure of Rissy Roo’s, which occupied two store fronts along the New Road corridor, was not returned in time for publication.
The new location for Rissy Roo’s is in the former Radio Shack store on Tilton Road, but shoppers will not see a hint of the former retailer, as shades of pink and glam are all around in the new look.
Sharp said that since 1997 Rissy Roo’s has brought the newest and most fashion-forward evening looks for women of all ages.
“Our hopes for our new location are to expand upon that history and to continue providing women of all ages with the perfect dresses and attire for all occasions. We cater to girls starting with bat mitzvah and eighth-grade graduation, homecoming, prom, sweet 16, quinceanera, pageant and weddings. We cater to women attending all of life's special occasions.”
Sharp said the big prom lines carried at Rissy Roo’s are Sherri Hill, Jovani, Alyce Paris, Blush Prom, Tiffany Designs, Ellie Wilde, Faviana, Scala and Rachel Allan. They also carry date-night dresses and guest of the affair dresses from Two Sisters and Dancing Queen. The shop sells shoes and accessories and has added shapewear for their customers so they can be a one stop shop for special occasions in sizes from 000-32. Gift certificates are available and Sharp said they are popular gifts from grandparents ahead of prom season. They do not do alterations at Rissy Roo’s but have a list of trusted local seamstresses for customers to connect with for their alterations.
Rissy Roo’s is a family-owned business. Sharp said she runs the shop with her mother, Shelly DeLuca and her brother, Michael DeLuca. They have four full-time employees. She said they have a loyal following and use Facebook, Instagram and direct mail to reach from the shore to Cherry Hill and beyond. As a service to customers, Rissy Roo’s registers every dress they sell and the event it is being worn to.
Rissy Roo’s hours are 10 a.m. to 6 p.m. Monday through Saturday, and 11 a.m. to 5 p.m. Sunday, and they will have extended hours through prom season. For more information see rissyroos.com or call 609-926-9200, ext. 300, or check them on Facebook.