School: University of Wisconsin – La Crosse
College Major: Organizational and Professional Communication Studies, Sports Broadcasting
Scholarship Winnings: $20,000
Social Impact Initiative: Contemporary lyrical dance to “Lean On Me” by The Tenors
“B.O.S.S. — Building Our Soft Skills, Strengthening Our Future” While education, degrees and certification are important for career success, a recent national study finds that recruiters place a higher value on “soft skills” like effective communication, leadership and adaptability. Other national research reveals that one in three recruiting professionals believe candidates’ soft skills have declined in the last five years; as such, 97 percent of recruiting professionals agree that both parents and colleges need to do a better job of teaching students soft skills before they enter the workforce.