Miss America 2.0 was not an upgrade for the 98-year-old pageant’s television ratings.
Despite efforts to rebrand Miss America’s image this year by eliminating the swimsuit category, the competition has continued a trend of losing viewers.
The Miss America Organization announced back in June the candidates would no longer be judged on physical appearance, focusing more on the talent and onstage interviews.
Over the past five years, the viewership has declined by nearly 3 million viewers:
• 2017: 5.6 million viewers
• 2016: 6.25 million viewers
• 2015: 7.9 million viewers
• 2014: 7.1 million viewers
• 2013: 8.6 million viewers
The first week of the NFL Sunday eclipsed the scholarship competition.
NBC’s “Sunday Night Football” game between the Green Bay Packers and the Chicago Bears, which kicked off at 8:30 p.m., averaged 19.74 million viewers.
Miss America aired on ABC in the 9 p.m. time slot, beating out “Hawaii Five-O” on CBS and “Bob’s Burgers” on Fox.
In a news release, ABC claimed they were the “most-watched entertainment network in the two-hour time slot” and also ranked No. 1 in the women viewership demographics.