ATLANTIC CITY — The latest marketing promotion at one casino seems to be inspired by the FX series “Nip/Tuck.”
In one of the quirkiest giveaways ever in Atlantic City, the Trump Taj Mahal Casino Resort is awarding $25,000 worth of plastic surgery to one lucky winner in the Nip, Tuck and Lift Sweepstakes.
“We wanted to change the face of a typical casino promotion, and with this one we are literally doing it,” Kathleen McSweeney, senior vice president of marketing for Trump Entertainment Resorts Inc., said in a press release Thursday.
The promotion allows the winner to mix and match the types of plastic surgery desired — nose jobs, breast augmentation, facelift, liposuction and much, much more — as long as the procedures fall within $25,000.
The press release lists 13 different types of cosmetic procedures, including the average costs for the surgeon, anesthesia, operating room and implants, based on details from infoplasticsurgery.com.
For instance, a facelift costs $7,000 to $9,000 and liposuction ranges from $2,500 to $10,000. The least-expensive cosmetic procedure would be botox injections at $200 to $400 per pop.
“Many people have something they want to change — a nip and tuck here, a lift there — but the cost of these procedures can be quite costly,” McSweeney said. “This promotion will allow the winner the opportunity to get the procedures of their choice.”
Customers must use their Trump One loyalty card to enter the sweepstakes, which runs from Oct. 2 to 29. The prize will be awarded on Oct. 29.
Instead of the surgery, the winner will have the option of accepting $25,000 in cash.
The Trump promotion represents a dramatic departure from the car giveaways, free hotel rooms and bonus slot dollars that usually dominate the casino marketing campaigns. One gaming analyst predicted it will probably be a hit with customers.
“I give Trump credit for thinking outside of the box. Given the premium placed on perfect looks in today’s society, I think this promotion is going to resonate with a significant percentage of Atlantic City’s customer base,” said Joseph Weinert, senior vice president with Spectrum Gaming Group, a Linwood-based casino-consulting firm.
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