ATLANTIC CITY — A three-day stretch of running and walking events ending with a rock ’n’ roll-themed 5K and half marathon around Absecon Island is expected to have a $15 million economic impact on the resort next spring.
The first Rock ’n’ Roll Atlantic City Half Marathon & 5K is slated for May 15 and 16, 2020.
“We do these sorts of things because it has a huge economic impact on our community,” said Jim Wood, president and CEO of Meet AC and the Atlantic City Sports Commission. “Here in Atlantic City, the Rock ‘n’ Roll Marathon Series will have a $15 million annual economic impact into our city.”
Atlantic City is an ideal destination for the event, organizers said.
“This new event will feature the beach on one side and a party on the other, making the Atlantic City Boardwalk the perfect venue for the newest Rock ’n’ Roll Marathon Series event,” said Shane Facteau, chief operating officer for the Ironman Group, owners of the Rock ’n’ Roll Marathon Series. “We look forward to the race we will be able to create focused on running, music and community.”
The race week kicks off May 14 with a Health and Fitness Expo featuring products and trends in the running industry. The 5K is scheduled for May 15, while the half marathon is slated for May 16.
“An event like this promotes healthiness, it comes with music and entertainment, and it’s an economic magnifier,” said Mayor Frank Gilliam Jr. “More importantly, you have to get excited because they could have chosen anywhere other than Atlantic City.”
The half marathon’s route will start at Bader Field, move through Ventnor and Margate before finishing with six miles on the Boardwalk, according to the release. There will be bands and DJs along the way, and an after-party festival at the finish line.
“As Atlantic City continues to diversify and attract high-profile sporting events to our city year-round, the Atlantic City Sports Commission is thrilled to announce our partnership with the Rock ’n’ Roll Marathon Series,” said Wood. “Participants will have the unique experience to run on our world-famous Boardwalk and throughout our beautiful seaside resort as a variety of music ignites the race course.”
Registration for the race opens Aug. 7, and more information can be found at runrocknroll.com/atlanticcity.
Salena Ledonne contributed to this report.