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The Casino Reinvestment Development Authority is paying for help to get more big events like Miss America to

Boardwalk Hall and the Convention Center in Atlantic

City. every September. Vicki Bronson, center left) and Jaiden Faith Kilough, 10. Miss Arkansas Princess, wait to enter Boardwalk Hall. Sunday September 13 2015 Miss America 2016 final night, Boardwalk Hall, Atlantic City, NJ. (The Press of Atlantic City / Ben Fogletto)

ATLANTIC CITY — The board of the Casino Reinvestment Development Authority has entered into two public-private partnerships, costing up to $7 million, as it looks to attract larger events to Boardwalk Hall and the Convention Center.

On Tuesday, the board approved the state agency spending up to $3 million to enter into an agreement with Comcast NBC-Universal and up to $4 million on an agreement with William Morris Endeavor Entertainment to bring “destination events” to the two properties.

“We are excited to partner with WME/IMG and Comcast NBC Universal to further our mission and commitment to attract visitors by delivering exciting entertainment to Atlantic City across a broad range of events, many of which have never before been held in the city,” said Robert Mulcahy, chairman of the board.

William Morris represents artists in movies, television, music, theater, digital and publishing. The agency also recently purchased the Ultimate Fighting Championship.

Over the past couple of years, the authority has been working with groups to bring more big events, such as beach concerts, to the city. The CRDA has a three-year, $6 million agreement with Live Nation to bring at least six events that attract 30,000 attendees or more to the city.

That contract brought Pink and Brantley Gilbert to the beach last week, in shows that attracted a combined 60,000 to 70,000 people. A third beach concert featuring Ruff Ryders and Friends is scheduled for Aug. 3.

“In the midst of a hugely successful Summer Beach Concert Series, which has drawn at least 60,000 visitors to our city, the CRDA continues to creatively bring world-class entertainment to Atlantic City,” Mulcahy said.

Contact: 609-272-7046 NHuba@pressofac.com Twitter @acpresshuba

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