ATLANTIC CITY — When the first guests walk through the doors of Ocean Resort Casino on June 28, there is a good chance a member of the Deifik family will be there to greet them.

Family is important to Bruce and Nancy Deifik and son Jordan. And the new owners of the former Revel Casino Hotel believe a focus on treating everyone like they are part of theirs will be the most noticeable difference to guests.

“We want to create a culture of family here,” said Jordan Deifik, principal of Ocean Resort. “We’re firm believers in family, and we view everyone, from our team members to our guests, as an extension of that.”

After Bruce Deifik purchased the $2.4 billion property at the north end of the Boardwalk for $200 million from Glenn Straub in January, one of the first things he said publicly about Ocean Resort was that it was going to be more inclusive than the previous occupant. Gone are the two-night hotel stay requirement, the smoking ban and the obstructive Boardwalk wall, which will be replaced by a soft incline of steps.

“We listened to what people had to say,” said Seth Schorr, resort adviser and CEO of Fifth Street Gaming. “We heard them, and we’re going to create a high-end, quality experience but one with a value proposition as well.”

While Ocean Resort will still be a luxury hotel, having partnered with Hyatt Hotels’ Unbound Collection, a more family-friendly atmosphere will be apparent, Jordan Deifik said. Among the amenities that will cater to a wider array of guests are The Den, an esports and video game hub perched above the casino floor; Cereal Town, a breakfast bar with international varieties; TopGolf Swing Suite, the world’s largest indoor golf simulator; and Rocket Fizz, a candy chain.

But Ocean Resort is a casino first and foremost. The 130,000-square-foot gaming floor will have nearly 100 table games and more than 2,000 slot machines.

They are also prepared for New Jersey to regulate and tax single-game sports wagering. The resort recently partnered with William Hill, the U.K-based sports book giant, to run its operation.

“We’re going to have a world-class sports book right in the center of the casino floor,” Deifik said, pointing out the 7,500-square-foot location during an exclusive tour for The Press. He also said private sports book suites would be available for big-game experiences.

Deifik said when the family began negotiating with Straub in May 2017, they had a hunch Atlantic City was on its way up and they wanted to be a part of it. Besides the purchase price, the ownership group has invested more than $150 million in renovations on that bet.

“Atlantic City was dealt a very bad hand,” Deifik said, a reference to casino closings and negative press surrounding the gaming industry in the resort. “But we felt it was the perfect timing for us to reintroduce this level of experience to Atlantic City.”

Combined with the opening of Hard Rock Hotel & Casino, which will also debut June 28, Deifik said he believes this summer is going to be great for Atlantic City. Until the opening, Deifik said the team at Ocean Resort, now more than 900 strong with close to another 2,500 about to be added in the coming weeks, has a single goal.

“We’re really, really focused on offering an incredible experience for our guests,” he said. “It’s one thing to say what you’re going to do, it’s another to deliver. We believe we’re going to deliver something Atlantic City has never seen.”

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Contact: 609-272-7222 DDanzis@pressofac.com Twitter @ACPressDanzis

I cover Atlantic City government and the casino industry since joining The Press in early 2018. I formerly worked as a politics & government reporter for NJ Herald and received the First Amendment: Art Weissman Memorial NJPA Award two years in a row.

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