Sugarhouse casino

Exterior view of SugarHouse Casino, Monday Nov. 28, 2011, in Philadelphia. (The Press of Atlantic City/Staff Photo by Michael Ein)

One of Atlantic City’s biggest casino competitors is now an online gambling partner with an Atlantic City property.

The owners of the SugarHouse Casino in Philadelphia have launched an internet gaming operation in New Jersey, eyeing the state’s growing online gambling market.

Rush Street Interactive, an affiliate of Rush Street Gaming, will operate the new site under Golden Nugget Atlantic City’s internet gaming permit.

The site, PlaySugarHouse.com, went live Thursday.

“PlaySugarHouse.com is a great extension of the SugarHouse Casino brand,” said Greg Carlin, Rush Street Gaming’s CEO. “We are excited to broaden the SugarHouse reach to new players in New Jersey and give players more choice about how they want to enjoy their casino gaming experience.”

The site includes more than 200 games, including “Super Monopoly Money,” “Wheel of Fortune Triple Extreme Spin” and “Quick Hit Platinum.” The site also features Apple and Android apps.

Despite the struggles of some brick-and-mortar casinos, internet gaming operations continue to show robust growth for Atlantic City operators.

The internet gambling win was up 32 percent in August from a year ago and more than 31.6 percent overall for the year. So far this year, internet gaming revenue has totaled more than $128 million, according to state numbers.

To provide support for its online New Jersey clients, Rush Street Interactive opened a customer service office in Cherry Hill earlier this year.

Contact: 609-272-7046

Twitter @ACPressHuba

Staff Writer

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