With a new name, logo and marketing plan, Glenn Straub and his management team planned to re-introduce Revel as Ten.
The property, owned by Straub’s Polo Country Club North, is expected to open its doors to the public during the first quarter of 2017, according to a release from the resort’s management group.
“It’s what’s next in Atlantic City. We are thrilled to share our brand with the public and to introduce a new era of resort and entertainment,” stated Robert Landino, CEO of TEN. “TEN joined with our infinity logo represents our mission to provide the highest-rated amenities and our daily endeavor to offer an infinitely perfect escape for our guests, families and businesses.”
Readers weighed in quickly and they had strong opinions: