Evan Sanchez is trying to fight back against the negativity surrounding Atlantic City.
Sanchez, 33, is a co-founder of This Is AC, a nonprofit grassroots group dedicated to promoting the positive things about the seaside resort facing financial challenges.
"Our mission is simple. It’s to highlight the positives, so the beauty, the attractions, the people of Atlantic City," he said.
This Is AC, which was already active on social media, recently launched ThisIsAC.com. The site highlights events in the city, from the big-name acts to smaller happenings in Gardner's Basin or Dante Hall.
"(We) focus our efforts on the positivity, spotlighting what’s good and great about Atlantic City, and not focusing so much on the challenges," he said.