Reining In Ride Hail

Uber Eats, which has partnered with dozens of restaurants, launched in Atlantic City on Tuesday.

Food in Atlantic City is now a click away.

Uber Eats, an offshoot of the ride-sharing company Uber, has partnered with dozens of restaurants to deliver food to Atlantic City residents.

Among those that have signed up are La Cucina Ristorante in Northfield, Essex Sea Food Company in Margate, Mr. Wonton in Egg Harbor Township and Italian Street in Somers Point.

Here’s how it works: Customers download the Uber Eats app and add their delivery address, then choose from a menu of restaurants before placing an order. There is a fee charged by Uber Eats for each delivery that varies based on distance. Tips are optional.

“Today’s launch of Uber Eats in Atlantic City brings a convenient and reliable way for people to get the food they love, opens up new economic opportunities for delivery partners, and enables small businesses and chefs to connect with more customers,” Kiran Vinta, head of Uber Eats’ launch and expansion division, said in a statement.

For some restaurants, teaming up with Uber Eats is a smart move. They can expand their customer network to the millions who use Uber Eats and save money on hiring an in-house delivery person.

That was the case for Gian Alibrandi, owner of Italian Street in the Somers Point Plaza. The pizzeria will still use its own delivery person and online ordering, but is adding Uber Eats to reach new customers.

“It’s about getting new people to place an order,” he said. “We believe in technology and the changes that come with business.”

Launched in 2014, Uber Eats has touched down in 200 cities across the globe. Atlantic City is joining a handful of other areas in New Jersey that already have Uber Eats. The service first came to the state last February in Hoboken and Jersey City.

Contact: 609-272-7222 azoppo@pressofac.com Twitter @AvalonZoppo

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