Sports book operator William Hill US, the New Jersey Devils and the Prudential Center announced a partnership Thursday to open a “sports lounge” at the Newark arena.
The announcement marks the first professional sports team to partner with a sports book after the state legalized sports betting in June, officials said.
“Five years ago, we placed a bet on New Jersey when we invested in opening a sports bar at Monmouth Park without knowing when sports betting would be legalized,” Joe Asher, CEO of William Hill US, said in a statement. “Today, we are proud to continue to double down on that commitment by partnering with the New Jersey Devils and Prudential Center.”
William Hill US has sports books at Ocean Resort Casino and Tropicana Atlantic City, in addition to Monmouth Park.
The William Hill Sports Lounge will be located outside Section 18 in the Main Concourse of the Prudential Center, according to a news release. It will be open for all Devils home games and the more than 175 concerts and events held there.
“In William Hill, we have found a partner that shares our dedication to the state of New Jersey and our commitment to creating a dynamic and engaging fan experience,” Hugh Weber, president of Harris Blitzer Sports & Entertainment, the New Jersey Devils and the Prudential Center, said in a statement.